Our Story
MRDR City Supply Co. is the result of a collaborative effort between a father and son team, driven by the shared vision of crafting unique mountain bike gear. Our mission is to embrace creativity, let our freak flags fly, and make riding gear that excites us, not the corporate boardroom. Drawing from our upbringing immersed in mountain biking, surfing, skateboarding, snowboarding, and music, we set out to establish a mountain bike company that seamlessly incorporates these influences.
Today we start with our jerseys we designed from the ground up and are looking to expand further into more complete kit options including riding shorts, pants, gloves and accessories.
You may wonder, why MRDR City Supply Company? Our decision to steer clear of regional labels like "Nor Cal" or "West Coast" or even "Santa Cruz" in our name.. we wanted something that represented our home of Santa Cruz, but didn't just spell it out. The name came about while out on a ride and we entered a field that was teeming with hundreds of crows. With a spark, the name came to us.... A murder is a group of three or more crows and if you're familiar with Santa Cruz in the fall, we truly are a MRDR City! Simultaneously, MRDR City extends beyond geography, embracing the communal gathering of crows everywhere. With a nod to our hometown roots and a welcoming smile, we invite everyone, everywhere.
The "Supply Company" in our name signifies perpetual growth. Rejecting the confines of a more specific label like "MRDR City Jerseys" we chose a name that allows for innovation and expansion as we see fit. Operating under the umbrella of "Supply Company" we are able to innovate without limit and deliver the best selection of unique mountain bike specific products we can.
Thank you for joining us and hope you enjoy the trip!
- Marc and Stephen
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Marc - Dad
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Stephen - Son